Honda Everyday Objects

[Creative Review] Yet another fine ad for Honda, this time detailing a typical working day, via sequential close-ups of the inconsequential objects that help to make our lives easier. The idea being that these ingenious pieces of engineering also include the Civic.

From Wieden + Kennedy, directed by Ivan Zacharias.

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    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

    Visit for the full site.

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