Honda IMA
[carpages] A television set switching itself off while a man falls asleep is an unusual way to advertise a car brand. Honda’s new ad also features a tap turning itself off after a man has finished brushing his teeth and lights which turn on as a train arrives at a platform. (...) The everyday scenes featured in the new advertisement demonstrate intelligent use of energy, but there is no obvious car connection. Or is there?From Wieden + Kennedy, directed by Peter Thwaites from Gorgeous.
