Honda IMA

[carpages] A television set switching itself off while a man falls asleep is an unusual way to advertise a car brand. Honda’s new ad also features a tap turning itself off after a man has finished brushing his teeth and lights which turn on as a train arrives at a platform. (…) The everyday scenes featured in the new advertisement demonstrate intelligent use of energy, but there is no obvious car connection. Or is there?

From Wieden + Kennedy, directed by Peter Thwaites from Gorgeous.

 

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  • Aka.me

    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

    Visit Aka.me for the full site.


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