Honda Lego

After this year’s Honda Cog advert for the Accord in the UK, Honda of America has just released a new advert for the Honda Element called “Purpose”.

It was directed by Roman Coppola, brother of Sofia Coppola and son of Francis-Ford Coppola. It lasts 30 seconds and was entirely done in CGI. The tags line has evolved from the earlier: “Isn’t it nice when things just work” to “Every piece has its purpose”. Honda puts forward the same idea as the Cog advert: its engineering and design perfection.
More details at the CG Channel.

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    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

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