New site for the Institut

Freelance work has been picking up (thank you!!) and we’ve just launched the redesigned website for the French-Japanese Institute in Tokyo, one of the oldest French institutions in Japan. The old site dated from pre-2000 and wasn’t doing justice to this very active cultural platform.
I redesigned this site with the help of AQworks, a duo freelancing in Tokyo, with whom I’ll be doing more and more work in the future.

[AQ] The Institut is more than the most popular French language school in Tokyo. With its regular festivals, expositions and performances, a multimedia library, restaurant, and cinema, it’s no less than the epicenter of activity for Tokyoites in love with French culture and language. All of this is now apparent on its web site, following the recent redesign by AQ.
The biggest improvements:
– Permanent individual event pages to establish a record that can be shared, printed, revisited and indexed by search engines.
– Vivid, human photography highlighting the institut’s charismatic teachers, and stylish yet approachable decor.
– A flexible, cross-linked information architecture that encourages discovery of other facilities and programs.
– A standards-compliant platform, ensuring accessibility for everyone, including visitors with disabilities, and optimal visibility on search engines.

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    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

    Visit for the full site.

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