Sci-Fi Fans Are Called Into an Alternate Reality

[The] Nothing, not even Hurricane Frances, was going to keep Zach Dill from answering that phone. Everyone else had fled indoors. But with the storm just minutes away, the 24-year-old technical-support specialist stood in a Burger King parking lot in Tampa, Fla., waiting for a pay phone to ring. […] I Love Bees is the latest in a series of so-called alternate reality games – immersive, endlessly intricate hybrids of scavenger hunts and role-playing adventures.

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    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

    Visit for the full site.

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