SOFT_Bone1 MIT car

[MIT Car] This project comprises the design and build of a concept car which re-invents the car as a designed object, and redefines the user’s relationship to the car and to the city. To take the design process “out of the box,” the prototype will be designed from a new perspective: that of architecture. The project is led by architect Frank O. Gehry and General Motors. The final show car will be presented in early 2005.

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    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

    Visit for the full site.

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