This is part of the lifestream of Paul Baron, co-founder of Tokyo Art Beat, AQ, Hitotoki.
More on http://aka.me
Here, I updated my collection of cool Honda ads...
Do you know more on each of them? leave a comment...
New Honda Civic (UK - 2006 - Wieden + Kennedy)
Honda Grrr (UK - 2004)
Honda Cog (UK - 2004? - Wieden + Kennedy)
Honda Everyday Object (UK? - ? - Wieden + Kennedy or Rubin Postaer and Associates?)
Honda Civic IMA (UK? - ? - Wieden + Kennedy) can't find it online anymore, can you?
Honda Lego "Purpose" (US - 2003? - ?)
Honda Cars / People (US - 2003? -?)
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Honda has developed the world's first Intelligent Night Vision System, which uses "far infrared" cameras to detect pedestrians in or approaching the vehicle's path and provides the driver visual and audio cautions to help prevent accidents involving pedestrians. Don't miss the Video.
It will be onboard the recently launched new Legend, which just won the Japan Car of the Year Award 2004-2005 and Most Advanced Technology Award.
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Honda Develops Fuel Cell Scooter Equipped with Honda FC Stack.
Honda Develops Hybrid Scooter Prototype.
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[Creative Review] Yet another fine ad for Honda, this time detailing a typical working day, via sequential close-ups of the inconsequential objects that help to make our lives easier. The idea being that these ingenious pieces of engineering also include the Civic.From Wieden + Kennedy, directed by Ivan Zacharias.
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[AdWeek] They say that married couples, as well as pets and their owners, start to look alike after many years. In this new spot, Honda owners love their cars so much that they start resembling them.From Rubin Postaer & Associates, directed by Malcolm Venville.
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[carpages] A television set switching itself off while a man falls asleep is an unusual way to advertise a car brand. Honda’s new ad also features a tap turning itself off after a man has finished brushing his teeth and lights which turn on as a train arrives at a platform. (...) The everyday scenes featured in the new advertisement demonstrate intelligent use of energy, but there is no obvious car connection. Or is there?From Wieden + Kennedy, directed by Peter Thwaites from Gorgeous.
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After this year's Honda Cog advert for the Accord in the UK, Honda of America has just released a new advert for the Honda Element called "Purpose".
It was directed by Roman Coppola, brother of Sofia Coppola and son of Francis-Ford Coppola. It lasts 30 seconds and was entirely done in CGI. The tags line has evolved from the earlier: "Isn't it nice when things just work" to "Every piece has its purpose". Honda puts forward the same idea as the Cog advert: its engineering and design perfection.
More details at the CG Channel.
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I am so proud to present you with an advert for Honda I did NOT work on but still manages to be bloody great!!
Update:
The advert is a single shot, and required more than 600 tries. Gloups.
Please read the comments over at MeFi and make your mind up on whether that advert was entirely ripped off from earlier work by kinetic artists Peter Fischlia and David Weiss' 1987 film The Way Things Go or not.
Update:
[DailyRecord] The full advert is divided in two - because the studio couldn't fit in all the kit at once. Just one second of computer generation is used to link the two halves - when an exhaust pipe rolls across the floor.
Update (Nov 03): A great new Honda advert is out, it's called "Purpose", it's all done in CGI, check it out here.
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I have a big week at Honda as we have a presentation of our ongoing projects to the board members.
I have also been offered to have my contract renewed when it expires at the end of June. So I am floating with happiness! Yapeeeee!!
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