All posts tagged Honda

Honda commercials

Here, I updated my collection of cool Honda ads… Do you know more on each of them? leave a comment… New Honda Civic (UK – 2006 – Wieden + Kennedy) Honda Grrr (UK – 2004) Honda Cog (UK – 2004? – Wieden + Kennedy) Honda Everyday Object (UK? – ? – Wieden + Kennedy or […]

Honda x eBoy icon museum

I have no idea when and why this was done, but it looks really sweet. 27 different cars!!

Intelligent Night Vision

Honda has developed the world’s first Intelligent Night Vision System, which uses “far infrared” cameras to detect pedestrians in or approaching the vehicle’s path and provides the driver visual and audio cautions to help prevent accidents involving pedestrians. Don’t miss the Video. It will be onboard the recently launched new Legend, which just won the […]

Honda scooters go the cleaner way

Honda Develops Fuel Cell Scooter Equipped with Honda FC Stack. Honda Develops Hybrid Scooter Prototype.

Honda Everyday Objects

[Creative Review] Yet another fine ad for Honda, this time detailing a typical working day, via sequential close-ups of the inconsequential objects that help to make our lives easier. The idea being that these ingenious pieces of engineering also include the Civic. From Wieden + Kennedy, directed by Ivan Zacharias.

Honda Cars/People

[AdWeek] They say that married couples, as well as pets and their owners, start to look alike after many years. In this new spot, Honda owners love their cars so much that they start resembling them. From Rubin Postaer & Associates, directed by Malcolm Venville.

Honda IMA

[carpages] A television set switching itself off while a man falls asleep is an unusual way to advertise a car brand. Honda’s new ad also features a tap turning itself off after a man has finished brushing his teeth and lights which turn on as a train arrives at a platform. (…) The everyday scenes […]

Honda Lego

After this year’s Honda Cog advert for the Accord in the UK, Honda of America has just released a new advert for the Honda Element called “Purpose”. It was directed by Roman Coppola, brother of Sofia Coppola and son of Francis-Ford Coppola. It lasts 30 seconds and was entirely done in CGI. The tags line […]

Honda Cog

I am so proud to present you with an advert for Honda I did NOT work on but still manages to be bloody great!! Update: The advert is a single shot, and required more than 600 tries. Gloups. Please read the comments over at MeFi and make your mind up on whether that advert was […]

Honda contract

I have a big week at Honda as we have a presentation of our ongoing projects to the board members. I have also been offered to have my contract renewed when it expires at the end of June. So I am floating with happiness! Yapeeeee!!


    Based in Paris & Tokyo, Paul Baron is a senior product manager for hire. Ex-@AQworks. Co-founder of cultural platform Tokyo Art Beat.
    Service design, interaction design, startups, user research.
    Posts a few times a decade since 2003.

    Visit for the full site.

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